Naturally Curly has a natural curl pattern that it reverts back to when washed. Due to it's natural nature, the curl pattern will  vary from bundle to bundle. We guarantee little to no shedding and effortless detangling with proper care. There is no matting with minimal daily maintenance. Medium to low luster. Hair is measured when pulled straight. The approximate shrinkage while in it's curly state is 1.5 inches. (Please take this into consideration when making your length selections.)